1940 x-ray Golden Shell Pocket Watch By Girard Perregaux

X-ray Golden Shell pocket watch by Girard Perregaux

Enables you you to beat the time of your competition. A conversation piece and marvel back in 1940. Produced by Girard Perregaux, lubricated by Shell. It was brilliant, or was it? The watch is beautiful, don’t get that wrong. Oiling a watch with motor oil on the other hand, not so much.

a modest 7 jewels, with plates that were supposed to look like the outline of an oil rig. The pocket watches were lubricated with Shell Oil… But That Didn't work, so the story goes. the watches were returned to Girard perregaux, cleaned and lubricated with proper watch oils, and then distributed in any way to American Shell Gasoline and Oil dealers as an advertising gimmick.

Remove you Golden Shell lubricated watch from your pocket, hand it to the customer saying: “This watch is lubricated with Golden Shell Motor Oil”. While you’re filling the tank the customer’s curiosity will get the better of him, he’ll ask you, “What’s it all about?” That’s all the opportunity and Shell dealer needs! And in this case, passing the time leads to a profitable past time: a drain, flush and refill: more money in your pocket!

Shell had 30,000 of these jeweled wonders made by Switzerland’s famous watchmakers, Girard-Perregaux. All 30,000 are lubricated, not with $16 per quart watch oil, but with tough-bodied 25 cent per quart Golden Shell Motor Oil. Any Shell dealer will be glad to let you see one.

ALTHOUGH IT’S EASY ENOUGH TO PAINT AN ENTHUSIASTIC WORD PICTURE OF THE SHELL WINDOW WATCH, YOU MUST SEE AND HANDLE THE BEAUTIFUL SEVEN-JEWELED TIMEPIECE ITSELF TO REALLY APPRECIATE IT’S NOVEL APPEAL. wHEN YOU HOLD IT IN THE PALM OF YOUR HAND AND EXAMINE IT, WATCH THE SCIENTIFICALLY PRECISE GEARS AND PINIONS RUNNING QUIETLY AND SMOOTHLY, YOU UNDERSTAND IT’S ABILITY AS AN INTEReST-AROUSER AND CONVERSATION-STARTER.